Free Website Promotion
6 ways to free website promotion by Sam
Morgan
Click here, click there, everywhere's a click click. So why is
website promotion tougher than we thought? Why are websites struggling
with balancing their promotion and converting clicks? Wait who
said they were struggling? They did. A recent poll revealed that
most websites struggle to promote their sites within a proportion
of their conversion earnings. Well if everyone wants it what's
the problem here? The problem is everyone wants it but no one
has been able to achieve it.
Webmaster's all over the globe have thrown the darts at a variety
of methods ranging from automated php scripts and article distribution
to PPC campaigns and good old fashion search engine placement
to increase their conversion rates. Though many would argue that
their own particular preference to marketing their website or
business is best, it has become evident that to say the least
their common goal is consistency. Thus we ask ourselves then how
are we as webmasters to generate a consistently high form of conversion
for our businesses? Website promotion of course. How?
Well let's ask AOL. After a recent study performed by Websidestory.com
AOL again reclaimed the lead as having the highest conversion
ratio amongst search engines with 6.17%. Leading the way in second
was MSN as having 6.03% and Google being last as having a whopping
3.83%. Hey it's still better than my 2% right?
So why as webmasters do we care about what search engines have
the highest conversion ratio? Well of course silly because its
one of the most commonly used forms of advertising for businesses
online and as webmasters we may want to consider what sources
of advertising presents the greatest likelihood of sales for our
business.
So again we ask ourselves how, How do we increase our conversion
ratios through website promotion? Is it content? Add more content?
Yes that would be one method add content and tons of it. Make
sure it's specific and targeted and filled with corresponding
keyword descriptions. But wait you say. I've been doing that for
over a year now and still have not yet been indexed or ranked
to a level I desire, in fact I've actually been penalized by some
search engines, so what do I do? Well many webmaster's have undergone
the same so do not be alarmed you do have siblings but the problem
may be you have TOO much content. Wait didn't you just say adding
tons of content is good. Sure but hey too much of anything is
not good for me, you and definitely not the search engines whose
algorithms constantly change to uphold the integrity of their
"relevance.'
Many webmasters have struggled in the content area and have seen
their ranking lowered. As a result of what? Well many speculate
possibly because of sign-ups or pop-ups on their home page. Rosalind
Gardner one of North America's best online professionals, just
released a press stating that Opt-in forms on your homepage should
not cause you to be penalized. So what. Who cares man. How do
I convert more people? Ok.
1. Keep your content short and persuading.
2. Add recognized affiliate media such as AOL ads.
3. Offer product guarantees or first time buyer discounts
4. Indicate the possible losses of not taking the opportunity
such as higher price
5. Present their need and their loss if that need is not met.
6. Finally be memorable: Visitors should remember your site after
they leave. They should eat, sleep and defecate your business.
Great now what. Webmaster's must remember who their audience is
and be sensitive to their needs and time. As the writer of the
article above wrote about his reasoning of the difference in conversion
ratios for search engines .. ..
"One way to explain the difference in conversion rates is
demographics," said Ali Behnam, senior digital marketing
consultant for WebSideStory. "With portals rich in content
and services, AOL, MSN and Yahoo may tend to appeal toward a more
buyer friendly demographic. Google, meanwhile, may appeal to more
browsers - those with less of an intent to buy." {Websidestory.com/ID=314}
A classic example, webmasters must keep note of who in the world
their targeting..
In hindsight, your business or service should keep one thing
in mind in order to raise conversion ratios. As people we all
share one thing. Our inherently devilous desire to get something
for nothing. If you as a webmaster can promote your website in
a manner in which your product "under-promises but Over-Delivers,"
then your customers desires are satisfiable and your product can
sell itself. You will retain your visitors and your website popularity
will grow. Hey it may become addictive to the point of where they
can't get enough of it. Then your conversion ratios may increase
and your sales may skyrocket. Hey if they do, please send me an
email so I can come into business with you and stop writing these
articles.
Sam Morgan
Online business directory
http://www.bizey.com
