Have you just started blogging? Or have you been blogging for
a while? As you may already know, a blog is an excellent tool
to let the world know about your business or your product, to
connect with potential customers and promote your expertise. But
how can you maximize your blog's impact? Here are five tips to
do just that:
- Blog Consistently. Many business owners get excited about blogging,
post 3-6 times, and then promptly forget about the blog. I have
seen many blogs that were started a year or two ago, have a grand
total of five posts, and haven't been updated since sometime last
To get the desired effect (search engine and human traffic), you
need to update your blog on a regular basis. Search engines love
new content and keep coming back to index it. Potential customers
also like new content; it's what keeps them coming back to read
- Use Your Blog For Branding. Your blog is an extension of your
business, so make your blog have a look and feel that mirrors
that of your business web site.
If your blog is hosted on the same domain as your web site, you
should match the look and feel of your web site exactly. This
will be more difficult to achieve if a third party provider hosts
your blog. However, you should still aim to present the same brand
- Use Search Engine Optimization To Optimize Each Blog Post. The
purpose of your blog is to get people who are in your target market
to read your posts and enter your sphere of influence. Traffic
from search engines does not cost any money, and it is a great
way to get potential customers to your blog.
Treat each one of your blog posts as a separate file to be optimized
for search engines. Use a keyword research tool to find phrases
that are related to the main subject of the post, and weave them
into the content of the post.
- Have A Special Offer On Your Blog. Do you offer a free special
report? Do you offer a mini course as a bonus for new newsletter
subscribers? Add the offer to your blog. This will transform people
from casual surfers who just happened to find your blog to newsletter
- Share Information About Your Events, Products and Seminars.
You might think that everyone has already heard about your upcoming
teleclass on life and work balance or your e-book about achieving
financial success. Not so! The person reading your blog might
be hearing about you for the very first time, so they have no
idea about your teleseminars or products unless you specifically
Avoid overselling, as it will dramatically reduce the number of
your blog readers. Do, however, let your blog readers know about
your seminars and products. If you don't tell them, nobody will.
A blog is an excellent tool to generate additional web site traffic,
get new newsletter subscribers and sell more products. Use your
blog to introduce potential customers to your business.