The Internet has definitely changed the world.
More companies are migrating to the virtual
world than ever before. Big fashion houses
have also chosen to market their merchandises
through their websites. Chanel, Gucci and
Christian Dior are among the big fashion names
that have their own website to advertise their
Similar to the trend of e-stores, market research
is also done via the Internet. Yearly, companies
spend nearly 43 billion dollars to gather
information on market needs. Nowadays, this
time consuming method has been transferred
into online surveys.
Online surveys are becoming more popular among
marketers around the world. This is because
it is easy to distribute. As an example, pop
ups can be used to distribute online surveys.
You can have the surveys pop up when the users
read their email or even when simply surfing
for a bicycle. Alternatively, you can choose
to do affiliations with many sites like Myspace
and Friendster to have more respondents.
There is specific online survey databases
available. All companies can have themselves
registered here which is an effective way
to let everyone know about their survey forms.
Companies will only need to submit their site
and soon enough, many people will be answering
their questionnaires and receiving more hits
More people are riding the Internet wave.
These people come from different parts of
the world. If a product is an international
product, companies can save a lot from online
surveys. They no longer need to hire locals
to open a branch. With just a website, companies
can now have feedbacks and comments from people
in any possible region. Hence, marketers can
find more respondents compared to the traditional
way of conducting market research.
Online surveys can make information gathering
easier than it used to be. Compiling data
from survey forms can be tedious and time
consuming. With online surveys, the feedbacks
and comment are directed straight to the database.
Hence, companies can easily filter out each
section that they want to know. Analysis can
be easily conducted by the professionals as
soon as the feedback is received. This is
more convenient rather than waiting until
at the end a lengthy period for data analysis.
Another reason why online survey is popular
among marketers, is the easy method it offers
to correspond with respondents. Getting fresh
respondents are important but sometimes you
may need the old one. With traditional surveying
methods, this could mean countless letters
to send out. With the Internet, everything
is in the form of point-and-click.
The convenience of online survey makes it
a popular selection among marketers. Most
of the household in the world owns a computer.
This makes any Internet based activities easier
and more popular and so is online survey.